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Fulcrum connect you and your customers in powerful ways.

Building brands for small to mid-size companies & start-ups..

DISCOVER

Get to know your customers, find out what your competitors are up to and turn complex data into meaningful insights.

CREATE

Develop engaging, multichannel experiences that make customers smile, registers ring and competitors quake.

ACT

Deliver, execute and support memorable communications that help you find new customers, earn their trust and turn them into brand loyalists.

A FULL SERVICE MARKETING COMMUNICATIONS AGENCY.

We’ll conduct the research, develop the strategy, manage the schedule and budget, develop killer creative and execute everything for you.

Our mission is to help our clients increase their sales & profits and build brand awareness by developing cost effective, results driven marketing initiatives designed to maximize their potential.

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A few things we’re great at

We’ll target the customers you can serve most profitably—and search out the best ways to reach them. Our strategies are based on rock-solid research and analysis that includes:

Target Markets

The customers most likely to want what you offer. The segments you can serve most profitably. Approaches that will deliver higher margins. Ways you can outmaneuver your competitors.

Marketing objectives

The specific behavior changes that will produce the business results you’re looking for. With numbers attached, because you get what you measure.

Positioning

The best way to position your organization that clearly defines your differences—and helps people understand why those differences matter to them.

Communications strategies

Messages that will compel your target audiences to re-think your product or service and change their behavior

Contact strategies

The most effective and cost-effective ways to convey your messages to the most productive audiences.

Measurement

The methodology and tools to measure what’s working and what isn’t, mapped to your organization’s key performance indicators.

Creative Execution

The Secret of Success

Our creative work is bold and brave. Executed seamlessly. And a whole lot of fun. It has to be to break through the clutter and get your brand noticed. Take a look at the list of services available to you.

UNDERSTAND

This first phase allows us to go back to basics and get a full understanding of your business, your audience, your objectives, your market and your competitors.

PLAN

This is one of the fundamental areas of the process and is informed by the ‘understanding’ stage. Here we define the strategy, what success will look like and deliver a plan of action to support your business objectives.

DELIVER

After the understanding and planning phases have taken place, we then start to deliver the marketing activity. Either alongside your team or on behalf of your business depending upon how you choose to work with us.

LEARN

One of the key phases throughout the process is learning. Not only about the outcomes generated from the marketing activity but any changes in the business environment you are operating in and the behaviours of your target audiences. This allows us to modify or adapt the strategy and various tactics to ensure we are continuously improving the marketing activity and getting the right results to help improve your business performance.

CASE STUDY

WORKING WITH A RANGE OF BUSINESSES

Our experience has been developed via in-house marketing roles, integrated communications agencies and independent consultancy work. This has led us to work with a wide range of business both large and small across a variety of sectors.

We like a good challenge and would love to hear more about what you would like to achieve.

Startups

If you’re a start-up that wants to save time and money by starting the right way, we’re for you. Since we work with organizations of all sizes, you’re in good company and our work will help you level the playing field with larger, more established players. We’ll be your plug-and-play, pay-as-you-go marketing department so you can focus on all those other things startups need to focus on. Like, everything.

Mid-Sized Companies

If you’re a mid-sized organization that needs to formalize its marketing function but doesn’t want to add overhead, we’re for you. Most companies your size have a smaller, hard-working marketing staff that’s doing all it can to keep up. Strategic marketing planning often gets back-burnered when time-sensitive (but tactical) priorities take precedent. Just say giddyup and we’ll provide all the creative and strategic horsepower your organization needs to deploy strategic, seamless and sustainable marketing–and attain responsible results.

Join us! It will only take a minute

Our Team

Work Together How You Want, When You Want. Create And Collaborate Team To Achive Desired Deliverables And Keep Team Organized And Up-To-Date With Fulcrum. Share Your Work With Us.

Contact us

Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would be happy to meet up with you face to face.