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Month: January 2018

If you are a marketer and are looking at ways to make your brand to stand out, I know it can be tempting to try everything (and sometimes at the same time), however, in my experience, these sorts of marketing plans end up backfiring. To market your brand and business successfully and to maximum effect,…
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Over the last decade or so, in fact, the time since I started Next Marketing Agency, social media has really taken off, and each channel offer something different in which you can utilise to your advantage in terms of marketing and PR. However, with so many social medium’s available and so many more breaking through, how…
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There’s a huge amount of information out there about how to create a more innovative business by looking at staff, technology and processes but this is only half the picture. Creating a more innovative culture in your business shouldn’t just be about internal processes. If you want to be really effective in creating a trend…
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If you’re running or marketing a business on behalf of someone else, you know how important it is to stay relevant, especially when it comes to marketing. Whether you focus on B2B or B2C marketing, your customers’ needs and expectations are evolving faster than ever before and it can be exhausting for even the most…
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Marketing your business is important, whether you are a business owner or marketing manager. With that in mind, a clear, stand out call to action is an essential part of your lead generation strategy. A good call to action (CTA) should draw in your target audience and if they don’t first convert when they visit…
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When it comes to marketing a small business – it can be so easy to get it completely wrong. Over time, even the biggest and most successful of corporations have had their fair share of marketing failures. In this blog, here are some of the most notorious marketing campaigns gone wrong and what we can…
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The top companies in marketing will be onto this, that hyper – personalisation is the big trend in 2016, more and more companies will be marketing messages tailored to the individual instead of the masses. Our personal data due to the increased use of social media, is more available, then ever before. Consumers are wanting…
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business marketing strategy

These three consumer trends for 2016 that will influence your business marketing strategy, combine the innovations that consumers want and giving marketers the tools and the inspiration to really push your business to its limits. Beneficial Intelligence Consumers want products and services, which will make their lives more efficient. Artificial intelligence will help to as…
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It’s hard to believe we’re over half way through this year. It’s definitely been an interesting one in terms of marketing trends. Many of the predictions made by marketing agencies in 2015 have come true, and probably the biggest trend we’ve seen manifested this year has been the huge shift from written, to visual content,…
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In marketing, a simple idea can have an immense impact. We often hear about it when a marketing idea goes wrong, but what about the successes? As a Marketing Consultant, below I take a look at companies that have used interesting marketing techniques to engage with customers and gain attention for the right reasons, not…
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