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When it comes to any social media marketing or digital marketing campaigns, it’s important to check your results on a regular basis. Tracking the performance of your Instagram marketing is the only way you are going to know what is working and what isn’t and it will help you avoid wasting time and money on unproductive marketing strategies.

If you aren’t getting the number of followers you want, a few simple tweaks could make all the difference. Looking at your results lets you see when and where you can make changes so you can improve your results sooner rather than later.

Here are a few of the main metrics you should track if you want to be sure you are getting the most out of your Instagram marketing:

Followers. These should be increasing at a steady rate. If you notice a sudden spike or drop in followers it’s worth taking a look and seeing what and when you posted just before it happened.

Likes. Look at the posts that have the most likes and see if you can identify what they have in common. Ideally you will evaluate this regularly so you can produce more of the content that gets the most likes and avoid wasting time on content that your followers aren’t so keen on.

Engagement. The number of comments a post has shows the level of engagement by your followers. Engagement drives more followers and builds a stronger brand, so try to focus on creating more of the type of posts that get the most comments.

Website visits. Clicks through from your Instagram profile or the urls in your posts to your website show that your followers are engaged and keen to learn more about your brand. These can be tracked via Google Analytics by using custom campaigns.

Time of day. When is the best time of day to post? If you aren’t tracking this metric you could be missing out on a very simple content boosting strategy. Check in to see what days and times you get the most engagement with your content, and schedule your posts for those times.

How often is your business mentioned by other Instagrammers? This is essential if you want to keep an eye on what people are saying about you, both good and bad. It’s a good idea to monitor industry related hashtags to check for any mentions so you can act on them quickly, especially if they are less than positive.

Tracking your results on Instagram is absolutely essential if you want to see what’s working and what isn’t. By checking in regularly you can boost your Instagram marketing results and troubleshoot any problems before they become major issues.