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Okay Marketing Managers, I don’t need to say that YouTube is great opportunity for content marketing, because you have already figured that out, right? And if you have (personal or business) a successful blog, YouTube is often the next logical step to Internet domination.

YouTube is the largest video sharing site, and the second largest search engine next to Google. With 1 billion users there are plenty of opportunities for you to reach out to your audience and make your business grow.

To use YouTube successfully you need to treat it just like any other content marketing platform. The ultimate goal of your YouTube channel should be to make your videos as useful as possible for your specific audience. That is what will bring you subscribers and views.

Here are a few things to keep in mind when creating your YouTube channel if you want it to become a success.

1. Audience

First things first, you need to know your niche and stick to it. A narrow audience can be a good thing, as it allows you to make your content more targeted, giving your audience exactly what they want.

2. Quality

I’m talking about video quality and not just quality content. If you look at all the popular YouTube channels, the one thing they have in common is a highly professional top quality look. This is what you need to aim for. A classic white background is simple, professional and provides no distractions. If you’re not comfortable appearing on camera, whiteboard narration is also a great route to go down, as it is an entertaining way to explain something complex and gives an up to date feel to your videos. Unless you are good at illustration this is trickier and will cost you more money, but it could be worth it though in the long run.

3. Invest

In good camera, lighting and editing equipment. It may seem like a large initial outlay, but it’ll be worth it once you start racking up the views. To make good quality videos you have to invest in good quality equipment. The most popular YouTubers aren’t using their webcams or mobile phones and you shouldn’t either if you want to be taken seriously.

4. Reach

By this I mean how many people get to see your videos. Marketing on YouTube is similar to marketing on Google, you want to be able to rank highly on the searches for relevant keywords.

A good formula for optimisation is to include your keyword once in the title, once or twice in the description and once in the tags if it makes sense.

The YouTube algorithm also works on the amount of views, likes, shares and comments a video has, so be sure to promote your video to your email subscribers and on your blog. Remember, a view on your blog still counts as a view overall. 


This is just a quick guide to help you start your YouTube channel. YouTube really is a fantastic platform for you to showcase what you know and promote your products. With almost 4 billion video views a day, it is definitely a platform which will keep on growing and one you need to get on top of. If you are thinking of creating a channel now is the time to do it, as the market will only become more saturated in the future.