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Effective communication is an essential part of marketing strategy, and many successful marketing managers will over the duration of their career, benefit from being able to distill complex marketing topics in plain and simple language.

How to be an effective business writer – tips for Marketing Managers.

Rid your briefs and board reports of meaningless jargon and clichés. In particular, if you are targeting a business audience you need to communicate in a language that they understand. Your business writing should be clear, meaningful and as direct as possible.

Here are 10 clichés you should stay away from, if you want to be an effective business writer.