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Search, Engine and Optimisation are three digital marketing words that probably don’t spark a whole lot of enthusiasm in many marketing managers or business owners, except maybe those in the marketing and web design industries.

It has always been challenging for any business, big or small SEO budget, to get found in google organic searc, but this could be set to change. Alterations in the way Google displays search results have created opportunities for businesses to not only get to the top of the search engine results but to actually get above the traditional listings and into the coveted “position zero” at the top of the page.

This feature is known as Google’s Rich Answers and getting your site up there is not as difficult as you might think. Best of all, it can easily be switched on, so I thought I would share this lesser known marketing strategy  as I believe it has a lot of potential for smaller businesses in particular.

What are Rich Answers?

Rich Answers are a way that Google attempts to make it as easy as possible for its users to get the information they’re looking for by providing the answer to a question right on the search engine results page.

These answers can come in many forms from text based to images and graphics, maps, lists or just about anything else that the enigmatic Google algorithm deems appropriate.