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If you’re running or marketing a business on behalf of someone else, you know how important it is to stay relevant, especially when it comes to marketing.

Whether you focus on B2B or B2C marketing, your customers’ needs and expectations are evolving faster than ever before and it can be exhausting for even the most knowledgeable marketers to keep up. Many of the changes that are taking place, especially in the B2B marketing arena are not immediately obvious.

The marketplace is shifting in ways that most of us wouldn’t have predicted a few years ago and these changes have great implications for B2B marketers and businesses overall.

So what are these changes and what do they mean for marketers?

At Next Marketing, we have experienced first hand the rapid evolution of B2B marketing over the past couple of years. We believe that understanding these fundamental changes is the cornerstone of any successful B2B marketing campaign. Without this knowledge there is a danger of falling behind or missing out on opportunities in the future.

And it’s not just us. A recent report released by Google in partnership with Millward Brown Digital highlights a number of these recent shifts and the implications they have for B2B marketers all over the world.

As a marketer it is important to know who your audience are and what they want, so you can meet them on their territory and communicate with them in an appropriate and effective way. Keeping up to date with all the latest changes and developments lets you find the most effective marketing methods for your B2B business so you can grow into the future.

Like to know more? Read our latest eBook with insights from Google and Millward Brown Digital along with our own experiences here at Next Marketing.