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There’s a huge amount of information out there about how to create a more innovative business by looking at staff, technology and processes but this is only half the picture. Creating a more innovative culture in your business shouldn’t just be about internal processes. If you want to be really effective in creating a trend aware business you will need to pay just as much attention to what is going on around you.

Too much introspection can be bad for any organisation and can lead to insularity and stagnation, two things that will actually inhibit your ability to move with the times and innovate.

Seeking an outside opinion when you want to innovate or get feedback on a new idea can be a big help, especially for smaller organisations. An expert from outside your organisation may have a different perspective or a fresh way of thinking about a problem that you may not have considered.

There are a number of different places where you can find people outside your business to help you innovate:

1. Crowdsourcing. There are plenty of crowdsourcing platforms available these days where you can ask for ideas from creative independent professionals. By accessing a network of professionals from all around the world you can get a completely different perspective on a project and take it in a direction you might not have previously considered.

2. Co-working. Sometimes, sharing physical space with people from outside your organisation can give you access to new people and ideas. Co-working is becoming increasingly popular in india and opening up your spare working space to someone else, or finding space in a bigger organisation’s office can lead to an exciting collaboration and take your business to the next level.

3. Partner with another organisation. Teaming up with another organisation in your industry can give you both access to resources and people that you wouldn’t otherwise have. By working together you may be able to find a way to meet the needs of both your customers in a more effective and innovative way.

If your business is struggling to get out of a rut or you want to be more innovative, getting new people involved could be the answer.

A fresh, outside perspective on your business and projects can lead to surprising new ideas and allow you to reach a level of creativity that may give your business the competitive edge over everyone else.