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Over the last decade or so, in fact, the time since I started Next Marketing Agency, social media has really taken off, and each channel offer something different in which you can utilise to your advantage in terms of marketing and PR.

However, with so many social medium’s available and so many more breaking through, how do you know which one is right for you and your business? Here is a guide, to help you figure it out.


Facebook, being the most subscribed platform in the world, is a fantastic platform for raising awareness and gaining a following. There are also some great advertising opportunities to encourage sales and lead generation.

A top tip for using Facebook from an organic perspective is to write engaging and varied content and showing your knowledge is one of the best ways to do this.


With 300 million plus users globally, LinkedIn is a great way to generate B2B engagement. I use it extensively in the Next Marketing business and it’s been a great tool for lead generation and brand awareness.


People really use Twitter to discover what is happening in the world, share what’s going on in the moment and connect with like-minded people. To effectively utilise Twitter, you need to reach out to your audience, engage in their opinions, and use hash tags effectively.


Pinterest’s demographic is astoundingly female and the majority of users are looking for inspiration on what to buy. It is the perfect platform for ecommerce, as a pin is arguably worth more than any other social endorsement because the feed is never ending. If your business has a niche and female skew, then this is the ideal platform for you. 


As the largest video sharing social medium, and the third most used website, it is an extremely effective platform for you to feature your product or service on in an unforgettable way. 



Instagram is a visually, instant gratification. If your business is fashion, tech or food orientated, Instagram is for you.


Snapchat is a fast paced photo and video app, and is a great way to connect to your customer in a completely different way. Make your customers feel connected to your business by giving them exclusive behind the scenes content. If you are an ecommerce site, you can boost sales by offering exclusive promo codes. 


Periscope is the new kid on the block. As this platform is unsaturated it is perfect for small or start-up businesses. It offers users the opportunity to connect to their audience via an unedited live stream.

There are a number of ways Periscope can be used in your business; you can offer live product demos, behind the scenes content, focus groups, Q&As or you can just chat to your customers. It is all about engagement- the more you put in, the more you put out.